Why the Fiduciary Standard Matters for Financial Advice

The Milwaukee Company serves its clients in a fiduciary capacity. Why does this matter? A fiduciary is a financial professional legally and ethically bound to put your interests ahead of their own. Unlike standard advisors, fiduciaries must act in "good faith and trust," eliminating or avoiding conflicts of interest rather than just disclosing them. Every recommendation a fiduciary makes must be entirely justified by what best serves you, the client.

This distinction is crucial because not all financial pros share this duty. For instance, broker-dealers operate under "Regulation Best Interest"—a Securities and Exchange Commission (SEC) rule that allows retail brokers to earn commissions on products they recommend, as long as they disclose the conflict.

When navigating complex decisions like retirement or investing, choosing a fiduciary provides a vital assurance: the advice you receive is aligned with your personal goals, not someone else’s incentives.

At The Milwaukee Company, we have a legal obligation to:

• Put our clients’ best interests before own
• Act in good faith and provide all relevant facts to our clients
• Avoid conflicts of interest and disclose any potential conflicts of interest to our clients
• Ensure the advice we provide is accurate and thorough